Step-by-Step Learning for Image Consultants
Masterclasses with step-by-step instruction, real-life examples, workbooks, homework, no-nonsense advice and plenty of encouragement from award winning personal image expert Kim Bolsover
With over 35 years’ experience as a personal colour and style consultant and over 12 years’ experience designing, creating and presenting training courses in all of the core image skills, I’m Kim Bolsover, the creator of The Step-by-Step Academy.
Hello Kim, I’ve been studying the lessons of The Step by Step Academy and I feel the urge to say THANK YOU. I love what you teach and the way you teach it. You have the ability of turning something that could be judged vain into something deeply meaningful and intense. You really want to help people and you are teaching us how to do it. Your soul is so bright that it shines even through a recorded mp3! I love your voice and your sense of humour too. Anna, Italy
As much use as a chocolate teapot
Learning the core colour and style skills on their own are about as much use as a chocolate teapot unless you know how to turn what you love into producing an income.
So if you’re up for the challenge, then I’m here to help.
Why ‘Step-by-Step Academy’?
It’s the perfect place for accessing the information you need to help you succeed as an image consultant or personal stylist.
All step-by-step masterclasses include audio content and print-ready workbooks so you don’t have to stare at a screen and get all boggled-eyed.
What’s the content?
These step-by-step masterclasses contain loads of learning with examples, no-nonsense advice, plenty of encouragement and the occasional rant from me about how to be a successful image consultant working with colour and style.
From the tuition, stories and examples, you will learn how to avoid all the mistakes I’ve made and, if you’re prepared to try some of my tried-and-tested suggestions, you’ll learn how to short-cut your way to success.
Plus lots of my step-by-step masterclasses include real questions from real consultants about real issues (I save every single one I receive) and you’ll have access to my full and candid responses.
Rebel and straight talker
I’m well known in the industry for being a rebel and also for being a straight talker – so you have been warned!
I wish you everything that I wish for myself,
A fresh new look at colour & style
Masterclasses in seasonal & tonal colour analysis, personal shape & styling, plus…
- analysing eye and hair colours
- the dark art of accessories
- some stonking ideas for promoting yourself
- tackling those pesky figure issues
- the perfect consultation – something I worked on with a top sales expert a few years ago
- how to put a VIP program together – this could be your road to success heaven, but it’s only for truly serious business builders!
- and, because it’s what I was put on the planet for, you will learn how you can develop as both a person and as a business owner
New perspectives to revitalise your image business
- Add new insights and perspective to your current core skills of colour and style analysis
- Update your existing consultations and workshops and invite happy clients to return for a fresh look at themselves
- Impress your clients with your expert knowledge
- Use the content to promote yourself via talks, presentations, blogs, magazine articles, and social media
- Create new services to bring back happy clients and entice new ones
Get the entire masterclass series
in the Step-by-Step Gold Membership – it’s a bit of a no-brainer – a one-time payment gives you life-time access to all of my masterclasses and all future masterclasses we publish at no extra cost.
Wow Kim! I logged to the Step-by-step Academy: your work is HUGE! I’m so thrilled to listen and read everything even if it’s going to take some time… Well done Kim, and thank you! Anna, Italy
Kim, I’m working my way through the training sessions and I’m finding them so helpful as you’ve provided loads of hints and tips for small group workshops which I’m hoping to run in the near future. Many thanks too for all your assistance with my questions. Heather, Isle of Man
Every masterclass includes 45+ minutes of audio tuition, extensive notes, a step-by-step workbook, exercises, challenges, and homework to get you taking action.
Over 45 minutes of audio tuition in every step-by-step masterclass
Notes and ready-to-print workbook in every step-by-step masterclass
Homework and exercises to do in every step-by-step masterclass too!
Step-by-Step Gold Membership
Each masterclass presents a new perspective on the core skills of colour analysis and personal style, how to deliver your personal image services, how to get clients, how to promote your services, business and personal self-development, and my own favourites – colour psychology and style personality.
The Step-by-Step Gold Membership gives you lifetime access to all current and future masterclass titles we release and you save several hundred dollars too.
Yes, the Gold Membership one-time payment gives you lifetime access to all Step-by-Step titles on this page and all future titles we publish – If that’s not a good deal I don’t know what is!
Here’s what Gold Membership includes:
(You can buy each Step-by-Step masterclass separately too)
Step-by-Step Gold Membership
Value when purchased separately £740
The Investment
VAT is applicable to EU (European Union) purchases
As always, I wish you everything that I wish for myself,
I think masterclass #1 is brilliant! You certainly got me thinking about presenting my personal image services in a new and different way! Thank you. Rosa, Hong Kong
Kim, I can’t believe how much work you’ve put into these masterclasses. No padding, no fluff, nothing held back, they’re just stuffed to the brim with your best! This is the first time I’ve been given homework in over 30 years. Brilliant. Thank you. Linda, Australia
Step-by-Step Titles
1: Promote yourself with Cool & Warm
How to use variations on Cool and Warm to promote your business and book those clients in for colour analysis. This masterclass is all about taking a fresh look at the benefits of using only Cool & Warm; how to use Cool & Warm to promote your business; suggestions for content and planning ideas for a workshop or presentation. Read more
This masterclass is available now for £37.
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2: The how-to of Style workshops
How to promote them, plan them, time them, earn from them, with suggestions for content. This masterclass is all about taking a fresh look at how to run Personal Style workshops in 5 steps:
- Why you should run style workshops
- How to plan them, including timing issues
- How to earn from them
- Some suggestions for content
- How to promote them
This masterclass is available now for £37.
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Full marks Kim for all the brilliant Masterclass series. It’s impossible to appreciate exactly how much time and effort you’ve put into these masterclasses. Loving it! Many thanks and kind regards. Pamela, UK
I’ve spent less than a hundred dollars on your masterclasses and learnt a whole lot more in two hours than on a thousand dollar full day course in the States. I wish I had found your training sooner. Cindy, USA
3: Colour presentations to explode your business
How to show potential colour clients that they should book with you now. This masterclass is all about taking a fresh look at the way you introduce potential clients to your colour services by creating a signature talk about colour. We’re going to look at the purpose of the presentation or talk; who is it for?; suggestions for content including two of my own scripts; and why you should create a signature talk. Read more
This masterclass is available now for £37.
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4: The one-to-one colour consultation
What to focus on, what to leave out, timings, and colour suggestions for each season. This masterclass is all about taking a fresh look at the one-to-one colour consultation. We’re going to look at:
- What to focus on, what to include with suggestions for content
- what to leave out
- the eternal problem of how to time your sessions
- and colour suggestions for each season
This masterclass is available now for £37.
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5: Getting out of your own way
You need to change the way you think if you want to turn your ‘expensive hobby’ into a successful, income-producing business. This masterclass is all about taking a fresh look at how to change your thinking to help you get what you want. We’re going to look at what’s going wrong; why you are getting in your own way; ideas to help you turn that around; and real-life examples to inspire and encourage you.
This masterclass is available now for £37.
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I have been waiting for the course to release and of course I jumped to it first thing today! Kim, you have such a great voice! …I’ve had a wonderful experience in the first masterclass. Thank you. Rosa, Hong Kong
Wow Kim! I logged to the Step-by-step Academy: your work is HUGE! I’m so thrilled to listen and read everything even if it’s going to take some time… Well done Kim, and thank you! Anna, Italy
6: Accessories – the secret weapons of the world’s top stylists
Show your clients how to use a few simple accessories to create a stylish, co-ordinated look, that brings out their personality and flatters their body shape. This masterclass is all about taking a f resh look at accessories – the dark art of styling by looking at:
- How accessories workshop can turn your business around
- How to create your own accessories workshop
- How to promote your accessories workshop
- Styling tips from real – life accessory – wearing experts
- My own analogy of which accessories each of the different Style Personalities wear best
- The importance of accessories
- Read more
This masterclass is available now for £37.
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7: Colour analysis without a drape in sight
Five simple techniques to diagnose your client’s colour direction without having to use any drapes at all. This masterclass is all about taking a fresh look at why you should learn how to analyse your client’s colour direction without drapes; how and why to use these techniques; 5 simple techniques to analyse without drapes, and 2 bonus tips! Read more
This masterclass is available now for £37.
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8: Body bits!
Eight easy ways for dealing with the main body ‘issues’ that your clients complain about. This masterclass is all about taking a fresh look at:
- The body ‘issues’ your clients may want to discuss
- 8 different techniques for dealing with the main body ‘issues’ that your clients complain about
- How to build your client’s self – esteem
- How you can change your client’s life
- Read more
This masterclass is available now for £37.
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I recently purchased the Step-by-Step Academy masterclasses (Gold Membership) and I just wanted to say how much I am enjoying going through them. It’s a good format for you too, as you can give out your expertise without being interrupted! Many thanks and very best wishes to you. Parveen, UK
Last night started the masterclasses. They’re addictive. I was on my laptop 3 hours before I saw the time. Kim, in a coaching session we did last year you told me to put up my prices, well Kim, your masterclasses are too cheap, put up your prices too, they’re worth a whole lot more. Kerry, USA
9: How to keep colour clients coming back for more
If you’re seeing a colour client only once, you’re short-changing both you and them! Use my strategies and they’ll still be coming back 30 years later! This masterclass is all about taking a fresh look at how to keep your colour clients coming back for more. We’re going to look at why you should bring your colour clients back for more; easy-to-implement successful client retention techniques that I use myself; suggestions for further colour services to offer your clients; and suggestions for how to promote your improved colour services.
This masterclass is available now for £37.
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10: Find your first clients!
Six simple steps to finding your first paying customers. This masterclass is all about taking a fresh look at:
- No customers and no idea how to find them?
- I know how you feel
- 6 simple steps to finding your first customers
- My hints and tips for each of the 6 steps
This masterclass is available now for £37.
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11: Colour – a psychological preference
Colours play a crucial role in the expression of personality and emotion. You are not just dressing a body; you also need to “address” your client’s psychological preferences. This masterclass is all about taking a fresh look at how you could use colour psychology as a tool to help you understand more about your client so you can offer her a more bespoke service. We’re going to look at how colours play a crucial role in the expression of personality and emotion; why you need to “address” your client’s psychological preferences to be able to dress her body; discover your own Colour Psychology; more about the 4 different colour personalities, and how to turn your business around just by knowing your own colour psychological preferences. Read more
This masterclass is available now for £37.
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The ‘colour presentation’ masterclass transcript is brilliant, and your audio is so calming. I can concentrate on it much more than a video. A great idea and I love that I have access to these masterclasses (in my Gold Membership) from here on in. A fabulous resource. Stay gorgeous! Claire, UK
Kim – just a quick note to say a Mahoosive thank you for thess masterclasses. I loved listening to the Audio and the transcript also really helps. I’ve been delivering talks for 11 years now, and although on the whole I have had great response, there’s always room to improve and the ‘colour presentation’ masterclass has helped me learn to target the talk just that little bit more to my audience. Thanks Kim, I’m loving these! Claire, UK
12: Simplified eye colour analysis
Charts, definitions and famous examples to help make eye colour analysis much simpler. This masterclass is all about taking a fresh look at eyes with:
- The simplified eye colour chart that I use
- Suggested descriptions for eye colours
- In-depth expert information and research about human eye colours
- How to use eye colours effectively in your analyses – what to look for, and famous examples
- Read more
This masterclass is available now for £37.
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13: Ignore proportion, line and scale at your peril
How to make these crucial concepts interesting, fun and immensely useful for both you and your style client. This masterclass is all about taking a fresh look at scale and proportion. We’re going to look at definitions for scale and proportion and why they’re crucial; suggestions for Dressing up vs. Dressing down; could this offer more value for your clients and prospects?; and suggestions for content.
This masterclass is available now for £37.
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Thanks Kim, I didn’t expect a reply back straight away since it was so late at night for you but I have done it! Purchased the whole lot (Step-by-Step Gold Membership)! I’m like you, I want to learn everything. I wanted the 3 specific ones I mentioned but in the back of my mind was also the thought that I might be missing out on something in the future and regret it later. I have been writing my own notes but I do like having your notes to refer back to and the workbook and homework will be motivating too I’m sure. Gerhilde, Australia
A plug for these Masterclasses and the Gold Membership which I purchased last week. I listened to class #3 on Colour Presentations over the weekend and I can honestly say it caused a little ball of excitement to start bubbling inside of me about doing future presentations! Thanks again Kim for all tips and advice that you share. Clementburga, NZ
14: Body shape diagnosis without a tape measure
How to diagnose the different body shapes easily without having to touch your client, and how to dress each of them. This masterclass is all about taking a fresh look at:
- Four body shapes
- Put your client at ease
- 3 ways to diagnose body shape without touching your client
- How to dress each body shape
- Read more
This masterclass is available now for £37.
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15: Simplified hair colour analysis
Insider hints, tips and advice from expert hair professionals to help you analyse hair colour, whether it’s natural, dyed or gone grey. This masterclass is all about taking a fresh look at Hair Colour Analysis and how not to get your knickers in a twist about something that should be so simple! We’re going to look at identifying hair colour; colour communication; how to deal with client hair queries; expert hair colour advice for your clients; and how to read professional hair shade charts.
This masterclass is available now for £37.
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I have my very first style workshop party tonight with a select group of friends & family (6 guests). I nearly gave up on the idea of becoming an Image consultant back in the summer having invested a lot of time and money in training. My background is creative having started at the Royal School of Needlework and then following on to become a hairdresser. I very much love helping people to feel their absolute best. As I say, I nearly gave up but found myself chatting to Kim and it was the encouragement I needed to hear. I purchased the lifetime Step-by-Step masterclasses which is just what I needed to enhance the knowledge I already had. So bring on the Prosecco, laughter, confidence and style tonight! Juliette, UK
Your master classes have made a huge difference to my way of thinking. I am so pleased I have them. Brilliant to listen to in the car. Juliette, UK
About Step-by-Step Masterclass #2 The how-to of Style workshops – Thank you Kim, this is very helpful. I’m planning a Christmas workshop, I now understand how to create content and structure the session! NB, UK
16: Style personality
This masterclass is all about taking a fresh look at style personality. We’re going to look at:
- Definitions for 6 style personalities and why we need them
- How to dress them, with famous examples
- My own personal script to describe the 6 types
- Suggestions for how to promote your style personality sessions
This masterclass is available now for £37.
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17: How many seasons?
Are there 4, 12, 16 seasons? This masterclass is all about taking a fresh look at how to use your knowledge about the different methods out there to promote and deliver your seasonal and/or tonal colour analysis services. We’re going to look at the myths and realities about the number of theories and methodologies out there; the choices you have; why you need to make a decision about which approach to use; and how you can use this information to promote your business.
This masterclass is available now for £37.
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18: The one-to-one style consultation
How to plan and time the session, how to promote them, and my suggestions for content. This masterclass is all about taking a fresh look at the one-to-one style consultation. We’re going to look at:
- What to include with suggestions for content
- What to leave out
- Hints, tips, suggestions and some fresh ideas for analysing body shape, face shape, scale, and style personality
- What we’re aiming for in a style consultation
This masterclass is available now for £37.
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19: The perfect consultation
You may know colour and style theory inside out but Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” How to make every consultation a fabulous experience for your client. Read more
This masterclass is available now for £37.
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20: Create a styling program for your VIPs
Learn how to put your skills and talents together in one super-duper VIP styling program for your high-end clients. For serious image consultants only! Read more
This masterclass is available now for £37.
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