One of the first things I do with a new colour client or in a colour workshop is to play a couple of games (you may prefer to call them exercises) to establish where everyone is with the concept of colour. As image consultants, you and I may mess around with colour every day of our lives but 99% of our customers don’t even think about it.
Probably the last time they had to think about colour was when they were having an embarrassingly horrible time trying to remember the actual colour of the sofa they’ve been sitting on for the last three hundred years so they can match a wallpaper or paint colour in the decorating shop.
And the time before that?
Probably when they were back in the art class at school about five hundred years ago.
Colour concepts aren’t easy
Colour is clearly something that most people take for granted because they find it really difficult to describe the nuances of the different hues. What astonished me was how many of my clients hadn’t a clue what colour their own eyes are. Most of them actually! “Is it just a British thing?” I wondered.
We’re taught from being little not to be vain, not to look in the mirror too often or, at least, not to get caught doing it. Is that why most women don’t know what colour their eyes are? It’s amazing how they all seem to know exactly what colour their hair is, though, especially if it’s out of a bottle!
My eye colour exercise
1. I get all my clients to write down the colour of their own eyes
- They’re not allowed to look in a mirror first
- They’re not allowed to ask anyone else in the room
- They’re not allowed to write merely brown, green or blue – boring, and wholly inaccurate anyway!
- They have to use at least one adjective, a word to describe the type of brown, green or blue, or they risk a verbal clip round the ear from me!
2. I tend to run workshops rather than one-to-ones (it’s just my personality type; I’m better working with groups) so then I get each lady to ask someone else to write down what colour her eyes are. And they have to use more than one adjective!
3. Then we compare the results and discuss how this impacts our colouring and our emotions.
The discussions usually go on for ages because no-one realises just how colourful their own eyes really are.
And no two people can seem to agree on the description or adjectives for their brown, green or blue eyes. Here are two actual ‘discussions’:
- “Mine are dark blue.”
- “No, they’re not. They’re deep, deep lagoon blue.”
- “What the heck colour is lagoon blue? And is there a light, light version of it? You’re having me on… aren’t you?”
and ‘discussion’ #2
- “But I’ve always thought mine were hazel.”
- “They’re actually amber…”
- “Pardon? No, they can’t be. Is there a difference between hazel and amber then? Show me how they’re different.”
Expert information needed quickly!
I found myself spending ages trying to describe the differences between medium brown and darkest brown, hazel and amber, grey-blue and blue-grey. I needed a quicker and more efficient way to demonstrate eye colours that would suit all the different learning types and stop the disagreements.
It took a few years but I finally discovered the fabulous information I’m going to share with you in my new masterclass ‘Simplified Eye Colour Analysis‘ which is just one of the masterclasses in our Step-by-Step Academy. In this masterclass I share with you:
- The simplified eye colour chart I use
- Suggested descriptions for eye colours
- In-depth, expert information about human eye colours
- How to use eye colours in your analyses – what to look for and using famous examples
There’s also a workbook to help you try out some of these suggestions. This will help you discern eye colour quickly and efficiently when analysing your client’s colour direction. Plus all this in-depth knowledge will help establish you as a true colour expert with your prospects and existing clients.
Who knows where ‘eye colours’ might lead
In the Simplified Eye Colour Analysis masterclass, I’ll tell you about the amazing opportunity which landed on Petunia’s desk earlier this year simply because she shared everything she knew about eye colours. This one masterclass on its own will help you get more leads, more clients, and more sales.
One of the brand-new masterclasses in The Step-by-Step Academy.
A fresh, new look at all things colour and style.
Add new perspectives to your image, colour & style business and improve your results all round, just like I did…
- Add new insights and perspective to your core colour and style skills
- Update your existing consultations and workshops and invite happy clients to return for a fresh look at themselves
- Impress your clients and colleagues with your expert knowledge
- Use the content to promote yourself via talks, presentations, blogs, magazine articles, and social media
- Create new services, including accessories workshops perhaps? to bring back happy clients and entice new ones