Q: If I buy your Colour Analysis home-study kit, how do I access also the following: correct style for body shape for women, make-up application, and information for men and how to dress to body shape. These seem to be the 4 areas you need to know before you can start an image consultation course. Am I correct that you used to have a “box” with all these? Petunia
Dear Petunia:
There is no law (legal, moral or otherwise) that says you have to provide every service under the sun before you start your business.
In fact, I would strongly recommend that you DON’T follow the conventional approach of providing every service imaginable because that just puts you in the same league as the rest of them out there - nothing more than average and, in my book, average is a word that belongs to the world of mathematics and should never, ever be used to describe a human being.
You need to set yourself apart from the world and his mother, or how else will you get noticed?
Be different and specialise:
- Some of my consultants are utterly brilliant at colour and I have advised them to stick to what they’re good at and comfortable with - providing consultations, workshops, presentations, and lots of other related services about colour only
- You do not need either a make-up kit or specific training in make-up application to be able to provide a successful colour, style or image service. My courses show you how to either use make-up or not. If you run an independent business, then you can choose for yourself whether you want to include make-up or not. The big colour houses insist on you learning all about make-up because they want you to sell their make-up products to your clients; that’s how they continue to make money from you for many years after your initial training has finished – but you can only access their products as long as you keep to their terms and conditions…
- Some people are great at personal shopping so need to study both colour and ladies’ style. Why on earth would they need to cloud the issue by studying men’s image too?
- Some people are marvellous with make-up, and colour training is all they need to add extra value and a unique slant to their business
- Do you really want to work with men? No? Then why waste your hard-earned money on men’s image training?
- Do you want to work at corporate level? No? Then why waste even more money on corporate image training?
The big image and colour training companies will sell you a massive package of several days of colour analysis, style and body shape, make-up, personal shopping, wardrobe planning, men’s image, and corporate image, often all together in one fell swoop.
Why? Well, that should be pretty obvious and, if it isn’t, then maybe being in business for yourself isn’t really for you!
On a 5 or 10-day course, my big question has always been, “How on earth will you remember what you learned on day two?”
Believe me, on a 2-day face-to-face training course with me, your head will seriously hurt at the end of day one.
And after day two, your brain will be full to overflowing and you may need to lie down in a darkened room when you get home.
Just take a look at some of the testimonials from those poor darlings who’ve tried it!
“Thank you for a brilliant course - I haven’t had time to draw breath since I got back! Yes, my brain HAS been working overtime, I’m going to sit down over the weekend when I’ve got some peace and quiet, read through my notes, download all the bits and pieces I need to and begin to put my newfound knowledge into operation.
I feel that I gained a wealth of know-how this week, so thank you for your expertise and guidance, and for the fun way that you put it all together! I am still really excited. P.S. I think you’d be very pleased with the dramatic / creative look I am sporting today!” Sara, Reading, UK
Learning in bite-size chunks clearly works as more than 40% of these lovely people come back to me later for more training.
Try the modular approach
Learn the bits you want, when you want, and then spend time becoming excellent at each subject before you move on to the next one.
As you start to attract more and more clients for one service, you’ll have them ready and waiting for the next one you choose to learn (but only if and when it suits you!).
By the way, Petunia, these are the ‘boxes’ you were asking about.
Self-study DVD-based training courses
1. Colour Analysis in a Box teaches both seasonal and tonal colour analysis for beginners
2. The Complete Colour Analysis Training Kit contains Colour Analysis in a Box plus all the colour supplies used in the course itself:
The only other things you would need to start a colour analysis business are a mirror and a chair for your client to sit in!
3. Advanced Colour Analysis for Image Professionals was launched last month.
This is not for beginners.
As the title suggests, it includes masses of advanced colour analysis techniques, plus how to get what you’re saying over to your client (or you’re both just wasting your time), plus a whole load of marketing ideas that actually work (and a few that are dead ducks too!).
4. 3 Steps to Success for Image Professionals
Live event running 16th August in Chesterfield, UK. Just a few places left on the course itself, plus you get the 6-DVD set free.
We’re recording the whole day to create a 6-DVD self-study pack with all the notes from the day. You can pre-order this right now, for release in November.
Learn how to attract more clients, more sales and more profit with this extra special business training for image professionals.
5. September sees the last live event two-day Ladies’ Style training course of 2010.
We’re recording the entire event to create Ladies’ Style in a Box, covering body shape, scale, style personality, etc.
This will be ready for release in December. Right now, we have 25 kits to pre-order at a special discount. Once they’re gone, they’re gone!
STOP PRESS!
Don’t order any of the above until you have checked out my mad sale to celebrate 30 years in this incredible business. Ends 12th August 2010.
