Makeup Archive

How to Use Colour in your Beauty or Make-up Business

Tuesday, April 27th, 2010 by Kim Bolsover

You don’t have to end up being the archetypal image consultant just because you’ve taken a Colour Analysis training course. If you’re a beauty or make-up expert, learning colour analysis could revolutionise your business.

On several separate occasions over the years, I have been to see one of those ladies in the department stores for a make-over and on many of those occasions I have walked away looking less than gorgeous.  They’re not trained in colour analysis so, most of the time, they end up choosing the colours they like and I end up looking like a hospital case.

  • Can you imagine me in bronze lipstick? Yuk!
  • What about fudge blusher?  Grueseome!
  • And peach eyeshadow?  Utterly revolting – I look as though someone has smacked me in both eyes!

I’m afraid that I’ve been there, under the influence of a so-called expert and come out feeling like a mud bath.  Not nice. 

Add professional colour analysis to your knowledge base and you could transform your clients in an instant. 

And if your client is happy, do you think she might come back for more?  Well, of course she will. 

Personalise your service

We all crave personal service because we just don’t get it these days.  Everyone’s rushing around fulfilling their own agenda and no-one seems to have time for anyone else.  You could change all that.

  • Personalise each make-up you do for a client, choose the colours that suit her, not the ones that you like, and she’s going to be one very happy bunny
  • If you sell the make-up that you apply, she’ll probably want the lot right there and then, and she’ll come back for refills too

And do you know that very happy bunnies are mad keen to repeat the experience that made them feel so wonderful? 

That’s just human nature.  It’s the buzz, the adrenaline rush, the feel-good factor that you’ve just created for your client and at that moment, she wants more so you’d better have a date in your diary ready to book her in again!

Training in Colour Analysis will change the whole dynamic of the service you offer to your clients.

Remember, you don’t have to be the archetypal image consultant just because you’ve taken a course like this. Use what you learn and apply it to your own business. You will stand out from the crowd and they’ll be queuing at your door!

 

 

advanced colour analysis for image professionals


Why Ask Your Client to Arrive Without Her Make-up?

Wednesday, April 21st, 2010 by Kim Bolsover

Advanced Colour Analysis Video Tip #3

The service we offer is supposedly to help our colour analysis clients look and feel so much better about themselves. So I have never understood why you would ask you client to arrive without her make-up.

  • If I telephoned you for a potential colour analysis consultation and you told me to arrive without my make-up, I’d put the phone down on you.  It’s a perfectly hideous suggestion.  There’s no way I’d walk through the streets without my make-up; it’s part of my look, it’s my armour and it gives me confidence.

Colour clients arrive at your door apprehensive enough without you asking them to do this. We should be making our clients feel fabulous from start to finish.

I suggest that you ask your colour analysis clients to turn up as though they’d dressed to have lunch with a friend, full make-up and all. Then you can see what they currently wear; this immediately gives you lots of revealing information about your client which will, amazingly, help you to help her.

Bear in mind that if you need to remove a client’s make-up to do your colour analysis, then you’ll need to allow time in the session to do this AND to allow more time for her to put her armour back on before she leaves.

Because there’s no way I’d leave your studio looking anything less than absolutely gorgeous.  Isn’t that what we’re supposed to be doing for our colour analysis clients?

Use the ‘left’ and ‘right’ arrows on the vertical edges of the video (halfway up on either side) to hop from one colour analysis tip to the next. The playlist of tips is automatically updated with new tips every time I publish a new video.  See them all on our video channel.

Learn more colour analysis tips and techniques with my Advanced Colour Analysis Training Pack.

 

 

advanced colour analysis for image professionals


Disposable make-up brushes

Wednesday, February 10th, 2010 by Kim Bolsover

HOB Disposable Lip Brushes 25pkIf you’re looking for disposable lip brushes, makeup sponges and applicators, mirrors, etc., then Sally Beauty Supply have over 150 stores in the UK, and loads more in the USA, Canada, Germany, Ireland, Spain, Japan, and Mexico.

For details of your local store go to http://stores.sallybeauty.com/

I have also found several other UK sources on the internet by going to Google UK and typing in ‘disposable lip brush’

http://www.thenailcompany.co.uk/acatalog/G_Strings.html

http://www.opalrealm.co.uk/

http://www.beautyexpress.co.uk/category-Facial-Accessories-ESSFAC.htm

http://www.alpinesupplies.co.uk/salon1.html

By the way, I am not affiliated with Sally’s or any of the companies mentioned here in any way so I won’t earn a brass farthing for telling you this

If you come across any other sources, please let me know and I’ll update this page.

 

 

advanced colour analysis for image professionals


Can you still find your favourite lipstick in the shops?

Tuesday, September 15th, 2009 by Kim Bolsover

Every year before they set off, Momma rings me with a list of toiletries that she can’t get in Spain so that I can have them ready for her. And every year the list becomes more and more vague...My parents are in the UK for their annual summer holiday, escaping from the excessive Spanish heat!  Can you believe it? 

Every year before they set off, Momma rings me with a list of toiletries that she can’t get in Spain so that I can have them ready for her.  And every year the list becomes more and more vague.  Now don’t even think of putting that down to the little darling just getting older; she’s always been like that.  Momma works on the basis that everyone else knows exactly what she’s thinking and talking about so specifics are never needed to be explained.

Here’s part of this year’s list:

  • I’ve run out of that lipstick you bought me last Christmas
    (Methinks, “Good grief, that was 7 months ago and I haven’t a clue what I bought… Thank goodness it was one from my professional kit so I only need to dig out the order form.”)
  • That foot powder that you got me in Malaga
    (Methinks, “Malaga is in Spain, isn’t it?”)
  • My favourite nail polish - it’s called Rendezvous by No 7*
    (Methinks, “Did I hear this right?  She’s actually given me a full description of what to look for.  No, I can’t have been listening properly…”)

Momma also assumes that everyone watches exactly the same television programmes on Sky that she does and, therefore, that everyone will know immediately what she’s talking about,

  • That invisible suntan lotion.  It’s a spray. It’s on offer at one of the big supermarkets for about three pounds something.

Great!  It would be really helpful if I had a vague clue as to which supermarket she means but knowing from experience that further discussion would be utterly fruitless, I decide to use a bit of initiative and head straight for Boots**.  If Boots haven’t got the latest thing in invisible suntan lotions, then surely no-one else will. Right?

* No 7 – skin care and cosmetics range by Boots
** Boots - the UK’s most well-known High Street pharmacy chain

Has your favourite nail polish or lipstick ever been discontinued?

While I’m there, I wander over to the No 7 cosmetics counter to discover that they’ve discontinued Rendezvous nail polish.  I’m not surprised really as big cosmetics companies are always getting rid of their best sellers because they feel they have to stay ‘on trend’, ‘up to date’, and ‘in fashion’.

That’s why I would never use cosmetics from the High Street in my own colour business because I need a range that I can rely on to always be available, that doesn’t change every 6 months.  My clients (including my Mum) want to be able to buy ‘that lipstick you bought me last Christmas’ over and over again because the make-up colours that I recommend actually make them look good every single time they put them on.

For 17 years Momma used Fire lipstick from the Moritz range and would probably have continued using but they decided to discontinue the whole range earlier this year.  Now, don’t get me started on the whys and wherefores or we’ll be here all day and I shall need an extra large brandy to calm me down but, boy, did that cause ructions, and not just with my Mum.  There were hundreds of image consultants, like me, who had relied on this colour-coded cosmetics range for over 20 years, each of us with loads of clients who would regularly order their favourite lipstick, eye shadow, blusher, etc. because they knew that those colours would absolutely always make them look and feel fabulous.

JFC cosmeticsThank goodness we’ve been able to replace the Moritz range so quickly.  Jane Fardon Cosmetics have filled the gap beautifully!  Jane is an image consultant herself and she, too, wanted a range of colours based around cool and warm concepts that remained constantly available.

Last year, I spent a happy afternoon comparing Moritz to the new JFC range and, after covering my face and both arms with a variety of foundations, blushers and lipsticks, came up with a complete list which you can download for yourself

I now recommend that Momma uses Warm Pink to replace her old Fire lipstick; they’re both bright and work for both warm and cool skins as Momma doesn’t drop easily into one of the 4 seasonal boxes.  She has a neutral skin tone and can wear both warm and cool colours on their own or together.

Lipstick suggestions for you

If you already know which season you are, here are some of my lipstick recommendations:

Spring – Coral, Pink Clover and Fiesta
Summer – Pink Jasmine, Amethyst and Garnet Red
Autumn – Soft Cinnamon, Bronze and Ruby Red
Winter – Burgundy, Fuchsia and Cherry

JFC lipsticks - 24 to choose fromThere are 24 lipsticks to choose from.

Check out my brand-new make-up pages for more lipstick suggestions for your season, together with ideas for eye shadow and blusher colours, plus tips on how to choose a foundation.

If you don’t know which season you are, then your need to find out.  Treat yourself to a colour consultation with a good, experienced professional who will help you discover the colours that make you look and feel fabulous ALL the time.

Now available in North America

Just recently JFC were able to sort out the problems that had previously stopped them shipping to North America (something to do with insurance) so wherever you are in the world, you can order online and your lovely new make-up items will be delivered direct to your door.

Then you’ll be able to order the same thing over and over again, whenever you run out. Excellent!

Are you an image professional?

If you’re an image professional, you can use Jane Fardon Cosmetics in your own business.  Rather than blether on for another three hours here, I’ve already written a massive review for you which includes some great photos, a full list of wholesale and retail prices, and details of how to get your hands on the kit.

Back to Momma’s list…

How am I doing so far?

  • I’ve ordered the Warm Pink lipstick that I bought her last Christmas
  • I managed to find the new version of the foot powder that she can easily buy in Spain!
  • I had to give up on the nail polish because it’s been discontinued
  • I trawled every inch of the sun-tan counter and eventually found an invisible spray version for about three times the price Momma quoted!

Right now, I need a large gin and tonic and a lie downFinally, and with huge trepidation, I look at the last item on the list which completely and utterly knocks me for six:

  • “That mascara!  You know, the one they advertise on Sky that’s something to do with false eyelashes.”

I just can’t get my breath! I love my Mum to bits but sometimes she drives me to drink!

PS. Amazingly and against all odds, I actually managed to stumble across the mascara that she wanted and, let me tell you, ‘stumble’ was the operative word. But that story is for another time.  Right now, I need a large gin and tonic and a lie down.

 

advanced colour analysis for image professionals