Hardly suitable to read the sports news!
Friday, April 1st, 2011 by Kim Bolsover
I had the misfortune to catch a fleeting glimpse of a lady presenter on the BBC News recently.
She had a neat blonde bob, was dressed in a Little Black Dress (LBD) with a single strand of pearls at her throat and – oh my giddy aunt – was presenting the latest sports news from the world of soccer.
No, no, no!
Dear Morticia (or whatever your name is),
You are giving off completely incongruent messages!
LBD + single strand of pearls = CLASSIC (smart, formal)
Dressed like this, you should have been presenting the opening night of the latest ballet from the Royal Opera House, or telling the world from the bowels of The National Gallery that a missing Van Gogh has been discovered…
but NOT announcing that Munchminster United have just sacked their thirteenth manager in as many years!
Sports news = NATURAL (casual, friendly)
Now I’m not asking you to turn up in a track suit and trainers to present the sports news but you should at least TRY wearing clothes that are congruent with the message you’re presenting.
If you were due to dash off to a theatre engagement straight after work, then you could perhaps have worn a colourful cardigan over the LBD with a long, dangly necklace of coloured beads, and then swiftly changed into a neat velvet bolero and the single strand of pearls in the taxi…
But you didn’t… so I still have no idea what you were talking about. I was too busy wondering why on earth you were so over-dressed to present the sports news!


