Improvability Blog

Right now you can get the Complete Resource Package on an interest-free 12-month payment plan – but the interest-free 12-pay ends on Monday 5th December.

Let’s be clear on this right away – the Complete Resource Package is NOT a substitute for our training courses.  It does not contain any DVDs at all.  It does not contain any training materials at all.

The Complete Resource Package is a fabulous collection of digital resources – ‘tools of the trade’

for personal stylists and image professionals who are already trained in colour or style or image

and are looking for ready-made handouts and articles, and ideas, hints and tips for marketing and building their business.

The Complete Resource Package includes:

• ready-to-print client handouts
  plus the data so that you can copy and paste
  to create your own versions
• PowerPoint slides
• articles and ready-made newsletters
• how-to guides
• insider tips
• business information
• marketing ideas
• 2 years of free updates

The Complete Resource Package contains:

• seasonal and tonal handouts for both men and women
• style personality handouts for both men and women
• fashion trends, specifically for image professionals
• hair resources for image professionals
• business resources – how to kick-start your business, and how to build with additional services, bridal, make-up, programs, courses and workshops
• marketing – how to communicate effectively with your prospects and clients to promote your business and raise your profile
• ready-made newsletters and articles – your marketing made easy

Everything is DIGITAL – that means you download each document to your computer and absolutely nothing is posted to you.

You can buy each resource individually or get the Complete Resource Package and save a massive GBP 342.

Interest-free offer ENDS ON MONDAY

Right now, you can also get the Complete Resource Package on an interest-free 12-month payment plan.

Blood and sand, that has to be the best offer I’ve seen for a long while!

But the interest-free bit ends on Monday 5th December so get yours now before it disappears forever!

I nipped in to Wallis recently and invested in an oh-so-Eighties black, 3/4-sleeve, bottom-covering jacket. I can almost see myself wearing it with black leggings stuffed into black, knee-high, leather boots, and being a total Dramatic.

I posted this revelation on FaceBook and ending by asking, “Wonder if I should get the perm to match…?”

Several people (clearly in distress) replied, “Oh, no, no, no!”

What prompted this horrified knee-jerk reaction?

I wonder if most are simply reacting to an ancient memory of the Eighties’ perm?  Most of us who are old enough will remember seeing (or even having) one of those bushy concoctions that dominated the late 70s and 80s.

My own first perm was in 1976 and I only had it done because I’d broken my wrist and couldn’t wash or style my Seventies’ Farrah-Fawcett-Majors’-layered flick with just one hand any more.  I needed something that I could wash and leave to dry.

But, the only option hair salons could offer back then was the ‘Bubble/Afro’ and I came out looking like a toilet brush. Hideous.

However by the end of the Eighties, perming was definitely an art form and I absolutely loved them.

So some TWENTY-FIVE YEARS later when I was discussing hair issues with Scott Cornwall, our expert Hair Image Consultant, he gave me a severe ticking-off for assuming all sorts of rubbish about the lack of technical progress in the hair industry during the last quarter century.

For instance, I told him, “I’d love to go blonde but I guess it would be impossible for me, with very dark hair, to do that? Actually, I’d love a perm but I guess that’s completely old hat now?”

After nearly spitting out his coffee and staring at me as though I was a complete dimwit, he told me in no uncertain terms what he thought of my unbelievably out-of-date ideas.  “What do you mean, it’s old hat?  Honestly, the nonsense that non-hairdressers talk makes me really angry.  Of course you could have a perm.  It would totally work for your hair texture and style. And you’d look fabulous as a blonde.  Your ideas of what the hair industry can and can’t do are so out of date…”

And, to prove the point, he did two things:

1. He personally coloured my hair from dark to blonde
2. He wrote a hugely illuminating article for us about the technical improvements in perms over the last 25 years

I quote from that, “#5. Other candidates for the perm are those who blow-dry their hair to get volume, but find the results flop after an hour or two.”

So that would be me, then!

TIP FOR YOU: If your client has fine hair and wants volume but finds that she looks like a wet rag a couple of hours later, then a perm might be the answer to her problem.

I agree with Scott.  It’s about time that image professionals ditched their old, out-of-date ideas.  After all, so many would-be-potential clients think we’re all stuck in an Eighties time warp as it is!

Let’s change that right now by learning about what’s actually available TWENTY FIVE YEARS later.

Want to learn more?

You can get Scott’s excellent writings about The Return of the Perm as part of the Hair Colour & Style Consultant Pro Pack.

• This includes Scott’s utterly brilliant Introduction to Hair for Image, Colour Consultants and Stylists which I reckon every single stylist who gives fashion advice for a living should have in their tool kit
• We’ve also included lots of fabulous free bonuses, including the story of my hair colour change ‘From Dark to Blonde’ which Scott orchestrated personally for me
• Download these resources immediately to your computer – no waiting for anything to arrive by snail mail
• Get yours now

You never know, your updated knowledge might help change a client’s life – and how fandabbidozie would that be, for both of you?