Improvability Blog

Here’s an email I received from Blanchwina who took my course in Colour Analysis some time ago:

“Hi Kim. Just been reading all about the style course: I am intrigued so thought I’d drop you a quick line…. Are clients’ personalities assessed based on personality questionnaires that you tend to come across in psychology-related fields? If so, and you come across someone who wishes to portray something a little, or even wildly, different to their ‘inner self’, would this come across in their answers given? Or, is it nothing to do with questionnaires?” Blanchwina, USA

Dear Blanchwina,

Style personalities are not the same as Colour personalities.

Colour personality

The colour personalities – Spring-linked, Summer-linked, etc. – are based on psychological profiling methods taken directly from Carl Jung, Myers-Briggs, Keirsey, etc.

Hopefully this definition might help: the Myers-Briggs Type Indicator (MBTI) assessment is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions.

If you’re really interested, then read ‘Gifts Differing’ by Isabel Briggs Myers. Her description of the difference between introverts and extraverts totally saved me from impending brain failure and helped me understand my own personality!

Style personality

Style personality is totally from the world of image and colour, although before Scott Cornwall sends me a grumpy email, I need to include the world of hair here too!

There are loads of different approaches around and I have used virtually all of them over the years.

At one time, we had about 73,000. Well, it certainly seemed like it at the time!

The problem is that the more ‘types’ there are, the more chance your client’s eyes will glaze over as you blether on describing each one.

I’ve learned the hard way.

Keep it simple.

So I’ve narrowed it down to 6 Style personalities that seem to work for the current era  – Natural, Classic, Romantic, Dramatic, Creative and European.

I’ve also added two extra ones in the course, just to keep you on your toes!

But you know me, these titles or names are not written in concrete so you can call them whatever you want. After all, this is YOUR business, not mine!

How to use style personality

These different personality types can be used to help a lady express more of her own personality through her clothes, accessories, hairstyle, jewellery, make-up, etc. and / or to help a lady express something she’s not when required; this is particularly useful when:

1. Showing people how to dress for interviews- very much needed right now in this harsh economic climate – so that they get the job before they even open their mouth.Unfortunately some of our darling clients blow it the moment they DO open their mouth but you could decide to include presentation and etiquette advice in your portfolio of services – or perhaps not?
2. Showing a Dramatic how to dress down to watch a school football match in a muddy field, perhaps? It is seemingly impossible for a full-blown Dramatic like Cher to ‘dress down’ but it can definitely be done!
3. Showing a Natural how to dress for a dinner party when she’d rather eat coal than ‘dress up’!
4. and loads of other variations on this theme…

Can you imagine
this total Dramatic
‘dressing down’ at all?

How to diagnose your client’s style personality

On the Ladies’ Style course, I demonstrate several different ways of deciding a lady’s Style personality so that you, the consultant, can choose which one(s) you want to use in your own business and, yes, a quiz is just one way of doing that.

The quiz, together with the other 4 different ways of diagnosing your client’s Style Personality, is included in Ladies’ Style in a Box in your own exclusive online resources account. So you can print it off whenever you want.

The full list of all the other great resources that come with every single one of the 4 options available is also on the website.

"Kim, I was scrolling through the earlier newsletters that you sent me. I found one about ready-to-print templates and some online resources at 75% off if I purchase the complete package at this great price?

If yes, are there two different pro packages – one for colour consultancy and one for styling? 

I am a personal stylist but I offer colour consultancy as part of my service so Ideally I would like to have styling and colour template for my clients? Does the ‘Complete Resource Package for Image Professionals’ include colour forms?" Clementburga, Australia

Dear Clementburga,

The Complete Resource Package contains all of the digital resources on that website.

It has been designed for image professionals already trained in colour analysis, personal style or men’s image who are looking for ready-made client handouts, ready-to-use articles, proven ready-to-implement ideas, hints and tips for marketing and building their business

The package is crammed full of content, far too much to attempt to list here, so you can browse the extended contents descriptions here.

Please note that the Complete Resource Package
is NOT a substitute for any of our training courses. 

These digital, online, downloadable resources are for consultants who already know what they’re doing!

There’s one package and it includes client handouts for seasonal and tonal colour analysis, ladies’ style personalities, men’s image, and fashion trends.

It also includes loads of articles and information about hair colour and style, and lots of business stuff too – getting started, business building, business marketing and lots of newsletters you can freely use to get your message out there.

Save a huge, enormous, incredible 75% and also get free updates for 2 whole years!

I suggest that you check the content for yourself as what you mean by ‘colour forms‘ and ‘styling and colour template for my clients‘ might be completely different from what I think you mean! If you get stuck, email me.