Improvability Blog

If you are going to run any kind of business that purports to teach, educate, inspire or motivate your client, then you need to put your client centre stage.

Just a little point here - this isn’t about you anyway. 

It’s about the person who’s paying you good money for your expert advice - your client.

Over the last 30 years, I’ve seen far too many image, colour, style consultants delivering the same boring old stuff to every single client they see, sometimes regardless of age, culture, time of year and, worst of all, personality differences.  This has to stop. 

It’s time to treat every single client as an unique individual (which, amazingly, they are).

Stuff the system; put the client first

If you decide to train with me, I’ll warn you now that I have huge disdain for systems, especially ones which include ticking off a check list and wielding some drapes just to make you feel like you know what you’re blethering on about.

I will show you how to work out what your client really wants from the consultation, and how to deliver exactly what SHE wants. I am not going to give you a checklist of subjects that you must go through with each client. If you want that approach, please go somewhere else.

A bored, confused client who has been treated like a number will moan about you to lots and lots of people

A happy client who has been treated like royalty will recommend you to everyone she knows

What type of client and resulting business do YOU choose?

Learn the basics, start earning money straight away and continue to develop your skills, increase your confidence and build a successful business over the next 3 months with my personal help.

• Do you want to learn colour from scratch?
• Do you hate the idea of a franchise?
• Do you want to make some serious money
  from your own independent business in colour, fashion, style?
• Do you want my professional help and advice
  for the first few months while you’re getting going?

My brand-new 3-month program will meet all your needs

Colour Analysis Training and Development Program

This innovative program is based around you learning colour analysis and then developing your skills with my personal help over a 3-month period, which begins with:

2 days Colour Analysis
Skills Training

which will cover all you need to start offering colour consultations immediately, followed by

1 day Advanced Colour Analysis
Development & Marketing

3 months later.

This will allow you plenty of time to practise what you’ve learnt on the Skills course and start earning money before returning 3 months later for a full day’s Advanced training to:

• refresh your knowledge
• review where you are and where you’re going
• ask all your questions
• update your skills
• learn some advanced colour techniques
• pick up new ideas for marketing your business

COURSE CONTENT

• a simple method of Tonal and Seasonal colour analysis that is easy for everyone to understand (that’s both you and your client!)
• how the two systems can work alone - or together, if you prefer

Lots of practical work, your own colour analysis, how to use the drapes, how to do a colour analysis without a drape in sight, how to run your colour consultations from start to finish, colour psychology, to make-up or not to make-up (that is the question), how to use fashion trends, how to put your client first and how to deliver what SHE wants (not what you or the ruddy system says!), and how to make lots and lots of money doing what you really, really love!

Full details, dates,
fees, location, etc.

Learning over 3 months is definitely the easiest way to build any successful business. I wish I’d had this kind of help when I first started out!

In 1986, after struggling vainly on my own for over 5 years to get my colour business off the ground, I approached a successful image consultant and asked for her help.

I wasn’t asking her to put together a ‘proper’ structured course for me. In fact I suggested that maybe I could just follow her around for a day or two, so that I could ask my questions and get immediate answers. “Great idea,” she said, and then quoted me £2,000.00 for two days! This was 26 years ago.

Just in case you haven’t grasped the outrageous absurdity of this yet, I’ll repeat that. She wanted £1,000 (approx. USD 1,600) per day a quarter of a century ago!

Needless to say, I didn’t have that kind of money back then but I remember discussing it with my senior manager at work just to see if he thought it was worth considering. He advised me against it so I didn’t go for it but, thinking back now, I wonder how many years of NOT making a success of my business would I have saved if I HAD gone for it, FOUND the money from somewhere, and INVESTED in my future?

I’d have been making money so much quicker

- And then, I would have had much more idea of what I was actually doing!
- And then, I’d have given a better service to my clients
- And then, my clients would have been happier
- And then, they would have referred their friends to me
- And then, I’d have had more clients
- And then, I’d have made more money…

Ah, if only I’d known then what I know now! It’s amazing what hindsight does for you.

26 years later, I have fathomed out how to make really good money from this business (and before you begin to ‘go there’, not just in running a training enterprise, either!) and I have some great content and marketing ideas to pass on to you, and it won’t cost you anywhere near what that consultant wanted from me.

Isn’t it time YOU stopped struggling?

My new Colour Analysis Training and Development Program is designed for if you’re starting out from scratch and also for if you’ve got a business that needs a kick up the rear end. You don’t have to struggle any more.