Business Archive

Sometimes you just need to ask an expert

Friday, February 19th, 2010 by Kim Bolsover

Sometimes you just need to ask an expertOver the years, I have managed to kill off at least half a dozen perfectly innocent basil plants.

1. The first one died because I planted it in the garden.

A friend with green fingers told me that in cold, icy Britain that is tantamount to murder as even a light frost will kill off a basil plant.

So I bought a replacement and a nice pot and put it on my kitchen window sill.

2. The second one died because I forgot to water it.

Another gardening friend told me that basil plants need watering regularly.

3. The third one died because I overwatered it.

I decided to water the 4th just once a fortnight, regardless of whether it looked ‘a bit droopy’ or ‘absolutely fine’.

4. The fourth one died because I didn’t water it enough.

I decided to water the 5th once a week, regardless of what state it was in.

5. The fifth one died - need I explain?

I decided to water the 6th one when it clearly looked ‘in need of watering’.

6. The sixth one died because I had no idea what the difference is between ‘in need of water’ and ‘on its last legs’.

I didn’t buy a 7th.

I decided that I was utterly useless at growing plants, gave myself a good clip round the ear, and gave up.

Salvation was just around the corner

Then one day, I was saved from my own stupidity.

I called on a friend who lives, eats and breathes gardening. Her garden is so beautiful; she’s always digging this, pruning that, planting the other. If she doesn’t know the name of a plant or what to do with it, she gets out every gardening book known to man and researches until she’s found the experts’ answer to her problem. Consequently, her plants flourish because she knows just how to treat them.

This was the friend who had told me to grow my basil plant indoors and, true to her word, on her kitchen window sill was the most gorgeous, lush green basil plant I’d ever seen.

As she put the kettle on and while telling me about her latest purchase of a fabulous new winter coat, she began to water the basil plant. I watched transfixed as she gently grasped the stem of the plant, lifted it completely out of its pot, put a little water in the bottom and replaced the plant.

“So you don’t water basil from the top?” I asked, feeling a right uneducated banana whilst I said it.

“Oh no,” she said. “You need to feed it from its roots. Let the plant pull what water it needs up from the bottom of the pot and, in an hour or so, empty out what it hasn’t used.”

One tiny, simple tip solved my huge, unsolveable problem

All my plants died purely and simply because I didn’t take the time to find out how to water a basil plant properly. If I’d bothered to ask someone who really knew that, ‘Watering from the top kills it. Watering from the bottom makes it flourish,’ none of those poor innocents need have died.

I should be flogged from here to the moon.

Needless to say, my 7th basil plant is the healthiest I’ve ever had. We’ve been together for nearly 3 months now and he’s lush, green, happy and healthy. Last night his succulent, fragrant leaves helped transform our pasta supper dish into something quite heavenly and I’m salivating already at the thought of tomorrow’s lunch of mozzarella cheese and sliced beef tomatoes garnished with basil leaves - all from my very own, properly-watered plant!

And all I had to do was consult an expert

I’d have saved lots and lots of time, money, energy and guilt.

Funny but…

… this sounds a bit like what happened when I had my colours ‘done’ by an expert all those hundreds of years ago….


 


Do you want customers, or not?

Friday, February 12th, 2010 by Kim Bolsover

I’ve just spent far too long searching an entire website trying to find out where a particular professional is based in the country.

I’d heard about a seminar that this professional was staging so I was intrigued to find out more including where and when.

And what do I find?

The professional’s website contact page gives only a mobile telephone number and an email address, neither of which gives me a flippin’ clue as to where she is!

How on earth am I supposed to be able to make a decision about whether to even bother telephoning?  If it turns out she lives in Timbuctoo* and it’s going to take me 53 years to travel there, then clearly I will have wasted everyone’s time.  Life is far too short to waste time on people who can’t be bothered to inform me about the important stuff up front.

How does YOUR website stack up?

And please don’t think that your landline telephone number is sufficient either.  YOU may know your local dialling code but I don’t have all the dialling codes in the country committed to memory.  Does anyone?

I absolutely agree that giving away your full postal address on the internet isn’t always the wisest thing to do, especially if you’re female, working on your own, or in your premises on your own for major periods of time.

But what’s wrong with mentioning the town you’re based in? And if you think that even that’s too much information, at least give me the county or state, or mention the nearest motorway junction or railway station - just some clue as to where on the planet you are would be rather helpful.

Just think - you might even get some more customers!

 

* ‘Timbuctoo’ is a series of 25 children’s books about a fictitious place where various creatures lived, each of whom is named after the sound they make, i.e. Woof the dog, Meow the cat, Cluck the hen.  They were created by Roger Hargreaves, who is also responsible for creating the characters in the ‘Mr. Men’ series of books for children.

Timbucktoo, Timbuktoo, however you may have spelt it before, really does exist.  It is a city - and spelt Timbuktu - in the region of Tombouctou in the country of Mali in West Africa.


 


Stuff the system; put the client first

Tuesday, February 9th, 2010 by Kim Bolsover

If you are going to run any kind of business that purports to teach, educate, inspire or motivate your client, then you need to put your client centre stage.

Just a little point here - this isn’t about you anyway

It’s about the person who’s paying you good money for your expert advice - your client.

Over the last 30 years, I’ve seen far too many image, colour, style consultants delivering the same boring old stuff to every single client they see, sometimes regardless of age, culture, time of year and, worst of all, personality differences.  This has to stop. 

It’s time to treat every single client as an unique individual (which, amazingly, they are).

Stuff the system; put the client first

If you decide to train with me, I’ll warn you now that I have huge disdain for systems, especially ones which include ticking off a check list and wielding some drapes just to make you feel like you know what you’re blethering on about.

I will show you how to work out what your client really wants from the consultation, and how to deliver exactly what SHE wants. I am not going to give you a checklist of subjects that you must go through with each client. If you want that approach, please go somewhere else.

A bored, confused client who has been treated like a number will moan about you to lots and lots of people

A happy client who has been treated like royalty will recommend you to everyone she knows

What type of client and resulting business do YOU choose?

 

 


How to start your own independent colour analysis business

Tuesday, February 9th, 2010 by Kim Bolsover

 

Learn the basics, start earning money straight away and continue to develop your skills, increase your confidence and build a successful business over the next 3 months with my personal help.

  • Do you want to learn colour from scratch?
  • Do you hate the idea of a franchise?
  • Do you want to make some serious money
    from your own independent business in colour, fashion, style?
  • Do you want my professional help and advice
    for the first few months while you’re getting going?

My brand-new 3-month program will meet all your needs

Colour Analysis Training and Development Program

Colour Analysis Training and Development Program

This innovative program is based around you learning colour analysis and then developing your skills with my personal help over a 3-month period, which begins with:

2 days Colour Analysis
Skills Training

which will cover all you need to start offering colour consultations immediately, followed by

1 day Advanced Colour Analysis
Development & Marketing

3 months later.

This will allow you plenty of time to practise what you’ve learnt on the Skills course and start earning money before returning 3 months later for a full day’s Advanced training to:

  • refresh your knowledge
  • review where you are and where you’re going
  • ask all your questions
  • update your skills
  • learn some advanced colour techniques
  • pick up new ideas for marketing your business

COURSE CONTENT

  • a simple method of Tonal and Seasonal colour analysis that is easy for everyone to understand (that’s both you and your client!)
  • how the two systems can work alone - or together, if you prefer

Lots of practical work, your own colour analysis, how to use the drapes, how to do a colour analysis without a drape in sight, how to run your colour consultations from start to finish, colour psychology, to make-up or not to make-up (that is the question), how to use fashion trends, how to put your client first and how to deliver what SHE wants (not what you or the ruddy system says!), and how to make lots and lots of money doing what you really, really love!

Full details, dates,
fees, location, etc.