Stuff the system; put the client first
If you are going to run any kind of business that purports to teach, educate, inspire or motivate your client, then you need to put your client centre stage.
Just a little point here – this isn’t about you anyway.
It’s about the person who’s paying you good money for your expert advice – your client.
Over the last 30 years, I’ve seen far too many image, colour, style consultants delivering the same boring old stuff to every single client they see, sometimes regardless of age, culture, time of year and, worst of all, personality differences. This has to stop.
It’s time to treat every single client as an unique individual (which, amazingly, they are).
Stuff the system; put the client first
If you decide to train with me, I’ll warn you now that I have huge disdain for systems, especially ones which include ticking off a check list and wielding some drapes just to make you feel like you know what you’re blethering on about.
I will show you how to work out what your client really wants from the consultation, and how to deliver exactly what SHE wants. I am not going to give you a checklist of subjects that you must go through with each client. If you want that approach, please go somewhere else.
A bored, confused client who has been treated like a number will moan about you to lots and lots of people
A happy client who has been treated like royalty will recommend you to everyone she knows
What type of client and resulting business do YOU choose?
