How to Use Colour in your Beauty or Make-up Business
You don’t have to end up being the archetypal image consultant just because you’ve taken a Colour Analysis training course. If you’re a beauty or make-up expert, learning colour analysis could revolutionise your business.
On several separate occasions over the years, I have been to see one of those ladies in the department stores for a make-over and on many of those occasions I have walked away looking less than gorgeous. They’re not trained in colour analysis so, most of the time, they end up choosing the colours they like and I end up looking like a hospital case.
- Can you imagine me in bronze lipstick? Yuk!
- What about fudge blusher? Grueseome!
- And peach eyeshadow? Utterly revolting – I look as though someone has smacked me in both eyes!
I’m afraid that I’ve been there, under the influence of a so-called expert and come out feeling like a mud bath. Not nice.
Add professional colour analysis to your knowledge base and you could transform your clients in an instant.
And if your client is happy, do you think she might come back for more? Well, of course she will.
Personalise your service
We all crave personal service because we just don’t get it these days. Everyone’s rushing around fulfilling their own agenda and no-one seems to have time for anyone else. You could change all that.
- Personalise each make-up you do for a client, choose the colours that suit her, not the ones that you like, and she’s going to be one very happy bunny
- If you sell the make-up that you apply, she’ll probably want the lot right there and then, and she’ll come back for refills too
And do you know that very happy bunnies are mad keen to repeat the experience that made them feel so wonderful?
That’s just human nature. It’s the buzz, the adrenaline rush, the feel-good factor that you’ve just created for your client and at that moment, she wants more so you’d better have a date in your diary ready to book her in again!
Training in Colour Analysis will change the whole dynamic of the service you offer to your clients.
Remember, you don’t have to be the archetypal image consultant just because you’ve taken a course like this. Use what you learn and apply it to your own business. You will stand out from the crowd and they’ll be queuing at your door!
