How to Overwhelm your Colour Clients
It’s dead easy, really!
During your Colour Analysis training, naturally you get your own colours done (appalling English but you get my drift). It absolutely makes my day to see the light dawning as the session progresses and ladies start to see how and why certain colours just do nothing for them, and yet others make their eyes sparkle.
I love my job!
On a recent training course, one of the ladies (we’ll call her Ermentrude) had trained with another company in the dim and distant past.
Ermentrude told me that she’d never quite got the hang of how to she was supposed to use the plethora of colour drapes with her own clients. She felt overwhelmed with the number of drapes and with the number of possible combinations and, after only a few months of trying, had totally given up on the idea of ever having a successful business.
Now that is a crying waste of time, money and talent but, thankfully, Ermentrude was determined to give it another go and came to me for an update, to learn some new, quick tips and techniques to help her run her own successful colour consultations.
Towards the end of her own colour analysis, she was amazed when I showed her only about six drapes and even more amazed when the draping session itself only took about 20 minutes!
I’ve been there too!
At one time, I used to have over 180 colour drapes in my collection and clearly overwhelmed my own clients because I was so busy showing them every nuance of colour under the sun. And it took forever!
The problem is that when you’ve started going through 63 different shades of yellow on a particular client, she then wants to know why you’re not going through the 74 different shades of green as well.
What a waste of time!
The brain can only absorb so many different shades, tones, and tints of one colour at one time (that’s why the swatch wallet is such a good shopping aid), so I found that my clients were totally confused by the end of the draping session.
I was also excruciatingly bored by the whole process, so I finally stopped doing it to save both my sanity and my client’s!
You don’t have to drape your client to within an inch of her life any more
Draping isn’t what colour analysis is about anyway.
You’ll be pleased to hear that the image business HAS moved on during the past 3 decades and now I can show you lots of other ways to diagnose your client’s colour direction. These appeal to all the senses and make it much more fun for both you and your client.
And then your client only takes away information about the colours that she looks absolutely fabulous in – and isn’t that what she really came for?
Ermentrude went away feeling very relieved that there was another way to help her future clients, and I was reassured that interminable draping is just a pile of old balderdash and should have been slung out years ago!
If you’ve experienced a colour consultation personally, I’d love to hear how much you actually remembered and what it was that helped you to do that.
Are you feeling like poor Ermentrude?
If you’re an image professional and you’re now where Ermentrude was, we have the solution to your problem.
Monday 26th April I’m running a one-day Advanced Colour Analysis course where we’re going to cover lots of hints and tips to help you update, improve and make your colour analysis sessions much simpler and more productive.
Pre-order the Pack that we’re going to create from the day itself. This will contain the DVD video recording of the live event, omprehensive course notes from the day itself and exclusive post-event training materials, and it will be posted to your door on 17th May.
