Build your image business using the ‘nude’ trends
You could use this latest ‘trend’ as a theme for a workshop to build your business, find new clients and generate more income. Plus, you’ll be helping your clients with another piece of their clothing jigsaw…
The current fad of ‘nude’ isn’t for everyone but some of your clients may be wondering if it could possibly work for them.
You should be the one they turn to, but would they even think to ask you?
Tell your clients how you can help
I doubt very much that your clients are mind readers so you need to tell them right now how you can help.
To help put things into perspective, read my article Nude neutrals – the latest Hollywood trend
Invite your existing clients to a ‘A Nude By Any Other Name’ morning, afternoon or evening event.
You’re going to show them how to wear nude, camel, coffee, cream, buff, flax, beige, flesh, ecru, eggshell or whatever else you want to call it.
TIP: If you invite only clients you’ve already colour coded, diagnosed or analysed then you won’t be put on the spot by someone brand new who is probably hoping for a full colour consultation for the price of a workshop!
You know your clients already. So you should have planned before they arrive exactly how you’re going to advise each individual lady. You have kept your notes from their last visit, haven’t you?
If you sell a clothing range which features a selection of ‘nude’ colours, then use them madly. If not, keep it simple and just use the drapes.
Give each client a handout with both text and images for them to show their friends later. Make sure your contact details are on every bit of paper you ever give your clients!
TIP: To save you loads of time and effort, download our latest Fashion Trends Packs for Image Professionals. They contain client handouts which are ready to print out immediately, plus there’s over 200 photos taken straight from the catwalks for the Spring Summer 2010 season.
This is a great way to re-connect with your existing clients and shows them how in tune you are with what’s going on in the fashion world. Plus you’ll earn great money and, if you’ve got any sense, you’ll be booking these ladies in again for another service very soon (big hint: Autumn Winter trends for 2010?)
Let me know how you get on! And if you’ve got any other names for ‘nude’, please let me know – but only if they’re printable!
