3 Reasons Why You Should Use Fashion Trends
They’re hidden within this article so you’ll have to search for all three
I know the shops in the northern hemisphere have only just changed their winter stock for the latest spring items, but if you want to use fashion trends to advantage in your professional colour and image business then you need to understand how the fashion industry works.
Late February and early March each year, the major fashion houses from around the world present their Autumn Winter pret-a-porter (ready-to-wear) collections on the catwalks of New York, London, Milan and Paris.
The thousands of photographers and fashion journalists who flock to these shows year after year shoot and write about everything and everybody in sight so that they can report back to their magazine, website or TV show with all the latest news.
Finding your own fashion trends information
Back in the days when it was little ol’ me that created the fashion trends resources, just getting to grips with the maniacal amount of information out there used to drive me completely potty.
Now I’ll be honest:
- I’m not overly interested in who’s wearing what
- I couldn’t care two monkeys what’s ‘in fashion’
- I have absolutely no desire whatsover to look like anyone else on the planet
BUT
I thoroughly understand that a large proportion of my clients absolutely DO.
And so, as a professional, I have to provide what my clients want (reason #1). Or they’ll go somewhere else!
So I used to spend hours trawling the internet, leafing through glossy magazines, and forcing myself to watch TV shows about fashion just to be able to produce enough information to talk knowledgeably about the latest colours, styles and features to and with my clients.
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I don’t actually mind talking about whether Ermentrude will look good in a blue and silver lame jumpsuit or whether she should stick to her bottom-hugging bright pink hotpants with stars on them. |
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But what I DO mind is all the work and time I had to invest beforehand trying to find a ruddy picture of these dreadful concoctions to be able to talk about them at all!
Life is just too short
For me, life is far too short to spend on tasks like this. Because it takes ages and forever.
Not only do you have to find the darned images from somewhere, then you have to spend even more time making them the right size for your handouts. Then you need some meaningful text to go with them, and then you have to put it all together in a document with proper headings, etc. Quite frankly, when I used to have to do this every 6 months or so, I’d rather have eaten coal…
I’ve since learnt that it’s always much better to delegate the jobs you hate doing yourself so that you can spend the majority of your time on the bits of your business that you’re really good at. So, when a top fashion journalist offered her services to produce professional fashion trends for me, I almost bit her hand off.
Autumn Winter 2010 Fashion Trends now available
You could introduce yourself to a brand-new market with a presentation on current fashion trends that inspires your audience to book a colour or image service directly with you (reason #2).
In our Fashion Trends Packs, we provide PowerPoint slides that would be perfect for such a presentation or talk. You wouldn’t have to do much else but press ‘Enter’ every so often and read out the accompanying notes that are included in the Pack.
This season’s 10 key themes include Femme Fatale, Drop the Waist and Leather Me Up. The red outift on the left is from Oscar de la Renta’s ‘Stepford Wife’ collection.
You could also write an article for a local newspaper or magazine to promote your services (reason #3). You have access to insider information straight from the catwalks, and the information in the new Autumn Winter 2010 Pack will not be publicly available for a good few months yet. You could establish your credentials as an expoert with insider information way ahead of your competition.
There are plenty of other reasons why you should be using fashion trends information in your colour and image business but these three should at least get you thinking (and that is my aim here!).
And if you don’t want the hassle of creating your own, we’ve done the hard work for you.
- Order the brand-new hot-off-the-presses Autumn Winter 2010 Fashion Trends Pack now
- Print the handouts TODAY
- Earn back your investment TOMORROW from a fashion trends update, talk or consultation
You don’t have to be a fashion buff…
… to be able to use fashion trends in your business. When an expert has already put the photos and the information together for you, it’s an absolute doddle. Just print them off, read the notes, and let the conversation flow.
Easy as pie.
But I swear, if I hear or read that hideously pretentious twaddle ‘on trend’ one more time, I shall strangle something…
