For tips 1 – 3, read my 7 top colour analysis tips – part 1
Colour Analysis Tip #4
Do you need drapes at all?
In my colour analysis program I show you exactly which drapes to use to produce both a seasonal and tonal colour diagnosis (see tip # 3).
But I also show you how to do colour analysis without a drape in sight which is immensely useful when you’re out and about and meeting potential new clients.
After all, you won’t exactly come over as a real expert if a possible client asks you to demonstrate your skills right there and then and your reply is, “Well, I can’t do that without my drapes…”
I have picked up lots of paying clients simply by being able to give them some great tips and advice on the spot, without needing my drapes.
One of those clients introduced me to her boss who “because you clearly know your stuff inside out” subsequently gave me 2 years of regular and extremely lucrative image work.
Colour Analysis Tip #5
Spend time on neutrals
In fact, spend lots of time on neutrals as this is where your client should be investing her money. These are the most useful colours your client will wear.
I’ve provided lists of neutrals for each of the seasons and tones in my colour analysis program.
For starters, try these:
- Warm – Camel, Moss Green, Brown, Caramel
- Cool – Grey, Black, Navy
- Bright – Black, Charcoal, Royal Blue, Red, Navy
- Muted – Medium Bronze, Green Grey, Olive Green
- Deep – Black, Maroon, Deep Brown, Aubergine
- Light – Stone, Taupe, Pewter, Navy, Light Grey
Any good colour consultant will make sure every client knows her best lightest neutrals and her best darkest neutrals before picking out her best accent colours.
Colour Analysis Tip #6
Don’t overwhelm your client
Most of us, especially when we’re starting out, are so keen to impress our clients with how much we know, we think we have to dump the whole of our training course on each poor person!
Stop right there.
In my experience, your client will remember just 3 things from her first colour session with you, and these should be:
- which colours to wear
- which colours to avoid
- which season she is (or tone, if that’s how you work!)
You need to check your client regularly for the eyes glazing over syndrome. When you see clear evidence that her brain can take no more, stop!
If she looks like she can handle just a little bit more, then I would suggest you briefly mention:
- how to wear any colour; particularly important for those clients who insist on following the current fashion trends
- how to wear black; especially if she’s not a strong Winter or a Deep Autumn
Colour Analysis Tip #7
Not every client wants a colour swatch wallet!
My swatch went in a drawer years ago and I haven’t looked at it since. But give me a list of words, and I get it.
And there are plenty of other auditory learners out there.
So assume nothing.
Prepare client handouts for each season or tone (see tip #1) and then just print them off as and when you need them.
Here’s an example of some information I might include for a Bright (Clear) client:
- Colour selections: Use light and dark colours mixed together, or one bold colour on its own. Mix basics like black, charcoal, royal blue and red with many other shades to look great. Soft monochromatic blends will look rather dull on you
- Best colours for glasses: Shiny metals, black, navy, dark brown (or bright frames when in fashion)
- Best colours for jewellery: White pearls, shiny metals (gold or silver) bright stones and enamels, polished wooden pieces
- Hard to wear colours: Soft, dusky, muted colours (e.g. beige, sage green, dusky pink, mustard) are not the best shades and will not be flattering next to your face. If you like these, team them with a brighter colour next to your face or use low necklines
I included done-for-you client handouts for all 4 seasons and for all 6 tones in my colour analysis program. You can print them off and use them as they are, or you can copy and paste to create your own.