Are you deluding your customers, or just yourself?

November 19th, 2014 by Kim Bolsover

Just met a wannabe businesswoman who looks absolutely nothing like the photo on her website, FaceBook page, phone icon, etc. I reckon she was using a photo from at least two hundred years ago, that made her look young and slender.

In reality, her hairstyle and colour have dramatically changed, she’s 10 – 15 years older, and is no longer at her fighting weight.

I couldn’t concentrate on a word she was saying because, all the time, I was thinking, “As a businesswoman, does she really think she can get away with presenting one image online and actually be something completely different in real life?”

Women talk about these things (surely not!) so after this poor woman had left, one of the other attendees angrily said, “What a fraud that woman is! She doesn’t think she’s going to get me to do any business with her, when she can’t even be honest about who she is!”

How you present yourself is your brand. What you wear, the car you drive, your home are all reflections of you.

People buy from people.

Or not – as this poor self-delusional woman will have already discovered today.





The purpose of lipstick

November 16th, 2014 by Kim Bolsover

When you look in the mirror, you don’t see what the rest of us see. You notice all sorts of rubbishy things – like the spot on your nose that you’re convinced is 96 feet wide, and the coloured lips that stand out like a sore thumb.

This is total nonsense; you’ve made it up; it’s all a lie that exists only in your mind, because you can’t be objective about yourself.  And that makes you perfectly normal!

The purpose of lipstick is to get us, the people who are looking at you, to focus on your eyes – which are the windows to your soul. When we connect with your eyes, we are connecting with you.

Contrary to public opinion, we don’t look into each others’ eyes when we meet. We look at the area around the throat, chin and mouth – it’s much safer. That’s why the colour of your lips (and lipstick) determines whether we bother to move up to the eyes and connect, or whether we wonder if we should call an ambulance because you look so poorly sick…

Gentlemen use the colour of their ties for the same reasons.