Do You Want To Run A Successful Image Business?

October 30th, 2014 by Kim Bolsover

Online webinar workshop – with homework!

“Homework? Surely not?” I can hear you mutter.

 

No more faffing about

It’s time for some good hard decision making

If you really, truly want to know what it actually takes to run a successful colour, style and image business, then register now for this one-off online webinar workshop.

 

Tin hats at the ready

Because, on this webinar workshop on Wednesday 5 November, I am going to be absolutely honest with you.

You’ll also receive a worksheet so that you can work through the exercises and questions after the event.

This is flippin’ important stuff and should not be rushed so I’m giving you the space to do this in your own time. I’ve designed it this way so you can

Discover for yourself

  • Whether running an image business is really for you – or not
  • Exactly what you must start doing right now if you want to turn your passion into a profit-making business
  • Most importantly – the one crucial shift you must make if you seriously, seriously, seriously want a successful image business

Full details and how to register here

 

Want this webinar workshop for free?

Get More Clients Bootcamp members can sign up free for the webinar workshop with a special coupon code which expires midnight GMT Saturday 1 November.

  • If you’re already a Bootcamp member, then you will have received this special coupon code by email earlier today
  • If you’re not yet a Bootcamp member, join now, and use the free webinar coupon (I will personally email it to you) before midnight on Saturday

and be prepared for huge changes in your future from next week!

 

 





Are you asking the wrong question?

October 23rd, 2014 by Kim Bolsover

Every week, without fail, I get image consultants asking me this question,

  • “Kim, How much should I charge?”

And every week, without fail, I want to scream right back,

“You’re asking the wrong question!”

 

You’re starting at completely the wrong end of the issue.

There isn’t a central body that legislates on how much a colour or style consultation should cost.

And the absolute last thing on God’s earth you should do is look around at what everyone else is charging…

… unless, of course, you think you are selling nothing more than a colour consultation or a wardrobe weedout, etc.

If you do think that, you’re definitely in the wrong place, working with me… because I don’t believe that load of tripe for one minute!

If you do think that, then feel free to go right ahead and ‘compete’ against all the others out there who also don’t ‘get’ the value of what can do for your clients

If you do think like that, then carry on regardless and set your charges lower or the same as everyone else…

But beware, because all you’ll become is just another small fish in a large pond with very few clients and very little income because potential customers will have no idea who to go to, because you all look exactly the same – quite a naff business plan when you think about it!

You have to make yourself stand out from the crowd

When you come to understand exactly what you’re selling, who you’re selling it to, and the value of what have to offer them…

… only THEN you can start calculating how much to charge.

 

If you really want someone to tell you what to charge, then sign up with a franchise. They’ll have a checklist for just about everything in ‘your’ business, including your fees, and may even tell you what colour to paint your studio walls!

 

But if you want to run an independent consultancy where you make all your own business decisions, then you need to put on your ‘business owner’ hat and roll up your sleeves because there’s some serious work to be done before you can decide how much to charge.

If you’re serious about making your image business a success then start behaving like a serious business owner, and the first step is…

You need a plan

You absolutely must know:

  • what you’re offering
  • who you’re offering it to
  • how to find and get more clients
  • what to say to them
  • how, when and where you’re going to deliver what you have to offer
  • what to charge
  • how to keep them coming back for more

You don’t have to do this on your own

I’ve got it all sorted and ready for you to learn the answers to all these questions (and loads more) with my brand-new Get More Clients Bootcamp.

Join us now!