Every week, without fail, I get image consultants asking me this question,
- “Kim, How much should I charge?”
And every week, without fail, I want to scream right back,
“You’re asking the wrong question!”
You’re starting at completely the wrong end of the issue.
There isn’t a central body that legislates on how much a colour or style consultation should cost.
And the absolute last thing on God’s earth you should do is look around at what everyone else is charging…
… unless, of course, you think you are selling nothing more than a colour consultation or a wardrobe weedout, etc.
If you do think that, you’re definitely in the wrong place, working with me… because I don’t believe that load of tripe for one minute!
If you do think that, then feel free to go right ahead and ‘compete’ against all the others out there who also don’t ‘get’ the value of what can do for your clients
If you do think like that, then carry on regardless and set your charges lower or the same as everyone else…
But beware, because all you’ll become is just another small fish in a large pond with very few clients and very little income because potential customers will have no idea who to go to, because you all look exactly the same – quite a naff business plan when you think about it!
You have to make yourself stand out from the crowd
When you come to understand exactly what you’re selling, who you’re selling it to, and the value of what have to offer them…
… only THEN you can start calculating how much to charge.
If you really want someone to tell you what to charge, then sign up with a franchise. They’ll have a checklist for just about everything in ‘your’ business, including your fees, and may even tell you what colour to paint your studio walls!
But if you want to run an independent consultancy where you make all your own business decisions, then you need to put on your ‘business owner’ hat and roll up your sleeves because there’s some serious work to be done before you can decide how much to charge.
If you’re serious about making your image business a success then start behaving like a serious business owner, and the first step is…
You need a plan
You absolutely must know:
- what you’re offering
- who you’re offering it to
- how to find and get more clients
- what to say to them
- how, when and where you’re going to deliver what you have to offer
- what to charge
- how to keep them coming back for more
You don’t have to do this on your own
I’ve got it all sorted and ready for you to learn the answers to all these questions (and loads more) with my brand-new Get More Clients Bootcamp.
Join us now!