Hair Resources

Your client's hair is her crowning glory and is often the bit that we image consultants either ignore or muck up completely - because we know deep down that we are not hair experts. We have managed to secure the services of a top London hair image consultant who has written some fabulous, cutting-edge (!) stuff about a very current trend: The Return of the Perm

Included in this package:

Information for consultants plus client handouts. For those who give fashion advice for a living, this up-to-date information about current hair trends will give you the professional edge over your competitors. Written by top London Hair Image Consultant, Scott Cornwall, who says:

"You possibly saw all the coverage recently in the media on the 'return of the perm'. In general this is something the media has re-hashed every few years and previously there has been nothing in it. However on this occasion the coverage was accurate; perming has started to show signs of profit again. In addition the straight hair trend should have finished about four years ago, but the popularity of straighteners held it over longer than it should have done - but finally this too is coming to an end.

It seems highly likely that clients will begin asking questions about perms and curly hair and this will affect image consultants as well as hair stylists like myself. I have written an article on perming which I thought consultants might be interested in." (March 2008)

This product contains:

1. A print-ready 7-page information document for you, the consultant, about the return of the perm, its history, and how to advise your clients on whether a perm would be a good wardrobe investment for them
2. A print-ready 6-page handout for your clients about the return of the perm, and how to decide if it's for them
3. Two web pages of further information and hints and tips. Copy and paste from the information provided to create your own client handouts.

The information includes the history of how hair styles have changed through recent decades and reasons why the perm is returning. It also includes an explanation of what a perm is and how the technology has improved over the years. Scott charts the history of the perm, why it died, and the true potential of the return of the perm.

He also explains how perms will and won't work with current hair colour technology. You'll be able to advise your clients on whether a perm is right for them, how to find a hairdresser who can successfully perm, and you will be able to help to manage their expectations around the practicalities that the current technology offers. The consultant information also includes a section on some brand-new semi-permanent perming products.

The web pages include the entire contents of the client handout for you to cut, copy and paste from, plus all the colour images used. Included is Scott Cornwall's full biography together with a print-ready version. There's an extra page with hints and tips on perming that were supplied to me by Scott after he'd written the article, and I have included some newspaper and internet articles, including images, to expand your knowledge about this very current trend.

This product contains:

1. Tips for handling hair issues with your clients
2. Celebrities and their real hair colours

Tips for handling hair issues with your clients

Hints and tips from a top UK hair consultant about what to say and what not to say to your colour and style clients about their hair, who says, "Hair categories are very interesting because, despite what image consultants might think, the hair can differ slightly from the rest of the image (if that makes sense?) and that is where problems can arise. It's all to do with the three factors of ..."

Learn how to include a safe 5-minute hair consultation with your client, that gives her useful, up-to-date and informed information, and gives you professional credibility about one of the most important elements of your client's overall image.

Celebrities and their real hair colours

Celebrities are a pain the neck when it comes to hair colour. So be careful when you're using them as examples of a Deep Winter, or a Bright, or whatever. You need to know their hair history before you get dumped with that embarrassing question from the lady in the front row, "But what about when she had dark hair?"

Hollywood invented illusion; learn about the trickery used by experts in make-up, hair colour, and photography, using photos and details about current famous 'stars'.