Image Consultant Training: Hair Colour & Style

Your client's hair is her crowning glory and is often the bit that we image consultants either ignore or muck up completely - because we know deep down that we are not hair experts. We have managed to secure the services of a top London hair image consultant who has written some fabulous, cutting-edge (!) stuff about a very current trend: The Return of the Perm.

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	Professional hair trends Hair trends for image consultants plus client handouts. For those who give fashion advice for a living, this up-to-date information about current hair trends will give you the professional edge over your competitors
	A print-ready 7-page information document for you, the consultant, about the return of the perm, its history, and how to advise your clients on whether a perm would be a good wardrobe investment for them
	A print-ready 6-page handout for your clients about the return of the perm, and how to decide if it's for them
	Two web pages of further information, images, hints and tips. Copy and paste from the information provided to create your own client handouts
	There's professional hints and tips how to advise your clients on whether a perm is right for them, and how to find a hairdresser who can successfully perm
	I've also included 5 newspaper and internet articles, including images, to expand your knowledge about this very current trend... Return of the perm: 80s fashion is in; Return of the perm: Big hair leads the Eighties' comeback; The Return of the Perm?; Candyfloss hair; The perm still making waves 100 years on

Information for consultants plus client handouts. For those who give fashion advice for a living, this up-to-date information about current hair trends will give you the professional edge over your competitors. Written by top London Hair Image Consultant, Scott Cornwall, who says:

"You possibly saw all the coverage in the media on the 'return of the perm'. In general this is something the media has re-hashed every few years and previously there has been nothing in it. However on this occasion the coverage was accurate; perming has started to show signs of profit again. In addition the straight hair trend should have finished about four years ago, but the popularity of straighteners held it over longer than it should have done - but finally this too is coming to an end.

It seems highly likely that clients will begin asking questions about perms and curly hair and this will affect image consultants as well as hair stylists like myself. I have written an article on perming which I thought consultants might be interested in."

The information includes the history of how hairstyles have changed through recent decades and reasons why the perm is returning. The history of the perm, why it died, and the true potential of the return of the perm, and an explanation of what a perm is and how the technology has improved over the years.

There's an explanation of how perms will and won't work with current hair colour technology, and information about some new semi-permanent perming products.

There's also professional hints and tips how to advise your clients on whether a perm is right for them, how to find a hairdresser who can successfully perm, and how to help to manage their expectations around the practicalities that the current technology offers.

and we have a SPECIAL BONUS for you

Colour it Natural!

An article on the latest trends in the world of hair colour. Your clients want to know what's in, and what's not. When you've absorbed all the information in this fascinating article written by a top London Hair Image Consultant, you will be the expert and your clients will be streets ahead of all their friends. 5 pages of fascinating reading and colour images of celebrities who are already wearing this look, explaining:

• how hair colour became a symbol of materialism
• the worst hair colour service - ever!
• how colour in hair has become more refined
• why hair colour is returning to 'Natural'
• what 'Natural' really means
• who will be wearing this look, and who should steer clear of it
• 'Natural' hair colour techniques
• the future of colour in the world of hair

This product contains:

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	Tips for handling hair issues with your clients Professional advice, hints and tips from a top UK hair consultant about what to say and what not to say to your colour and style clients about their hair
	Celebrities and their real hair colours Learn from the hair professionals about the trickery used by experts in make-up, hair colour, and photography, using photos and details about current famous 'stars', like Victoria Beckham, Scarlett Johannson, Jennifer Aniston and Nicole Kidman

1. Tips for handling hair issues with your clients

Professional advice, hints and tips from a top UK hair consultant about what to say and what not to say to your colour and style clients about their hair, who says, "Hair categories are very interesting because, despite what image consultants might think, the hair can differ slightly from the rest of the image (if that makes sense?) and that is where problems can arise. It's all to do with the three factors of ..."

Learn how to include a safe 5-minute hair consultation with your client, that gives her useful, up-to-date and informed information, and gives you professional credibility about one of the most important elements of your client's overall image.

2. Celebrities and their real hair colours

Celebrities are a pain the neck when it comes to hair colour. So be careful when you're using them as examples of a Deep Winter, or a Bright, or whatever. You need to know their hair history before you get dumped with that embarrassing question from the lady in the front row, "But what about when she had dark hair?"

Hollywood invented illusion; learn about the trickery used by experts in make-up, hair colour, and photography, using photos and details about current famous 'stars', like Victoria Beckham, Scarlett Johannson, Jennifer Aniston and Nicole Kidman.