Business Building

People will judge you by the way you present yourself and that reflects on your business and whether you're going to be successful or not. We all throw up our hands in horror when Hollywood movie stars are captured on camera looking like they just fell out of a hedge backwards. Movies stars depend on how they look, and so do we. So, practise what you preach. Life is too short to look anything less than your best. Taking how you look professionally into consideration, 'Working with the bridal industry' gives you professional insight into how you can develop your business in the bridal sector of the market.

1. Your own wedding guest outfit (part 1)
2. Working with the bridal industry (part 2)
3. Working with the bridal group (part 3)

If developing add-on products in your business really leaves you cold, then you might like to think about adding different colour services to your portfolio instead, or as well as! 'Adding different colour services to your portfolio' looks at marketing and business building concepts, and helps you discover lots of business building tips, how to give your client opportunities to return to you for more! This is good business for you and feeds your clients's needs.

1. Colour updates for your clients
2. Using the latest fashion trends to update your clients
3. What about a swap party?

I've had lots of questions about make-up... Should I include make-up in the colour consultation? What if my client expects me to make her up as part of the service? I don't want to do anything with make-up because I don't know how, and I don't really want to learn - help! If any of this is you then 'Using make-up in your colour business' is just what you need. Professional business advice regarding make-up in your business building plans.

The potential in this business is incredible! I have been slapped in the face by opportunity on so many occasions and been taken down so many different roads to helping ladies look and feel fabulous, that I thought I might share some of them with you. It's all in 'Using make-up in your colour business'.

1. Using make-up in your colour business
2. Including make-up in your colour consultations?
3. Offer a make-up party / masterclass to new and existing clients

Do you think about how to motivate yourself to actively market what you do. Adverts are expensive and often don't bring in a good return for your money. So look at who you know and run a programme of confidence building workshops. 'Running programmes and courses' looks at how to expand your customer base using workshops. There are workshop content suggestions, and a look at working with other professionals.

Fact: it is more expensive for you (as the consultant) to find a new customer than it is to develop an existing one. Just think how much time and effort goes into finding new business. Are there clients for whom you can idenitfy a mutually-agreeable reason why they would need / want to see you on a regular basis? Regular, paying clients could transform your business. Repeat business is that powerful. If you are not getting repeat business then this is for you!

1. A programme of confidence-building workshops for your clients
2. Regular, paying clients could transform your business

More of the same this year? Or do you have bigger plans?

If you keep on doing what you always did, you'll keep on getting what you always got! Is that what you want this year? Or do you want more? Do you want your business to survive, or would you prefer it to grow?

If you want your business to succeed you need 'Developing your image, colour or style business' which will take you through 7 simple steps to establish where your business should be going.

1. Plan your business in 7 simple steps